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Industry / Social Media Week NY Panel

January 15, 2012

Should agencies think like startups? Thought leaders have debated this topic for the last year or so, and now some agencies are putting those thoughts into action. The result is a new generation of agency products that harness the energy and attitude of social and digital media.

Most agencies share key ingredients of agile software companies, like designers, programmers and project managers. But do they have they essential patience to iterate and persist throughout a profitable product’s lifespan? And is coding products in-house just a great exercise, or is a viable new business model emerging?

Brian Morrissey, Editor in Chief of Digiday, will moderate a panel of agency innovators that have experimented with the open social graph and worked to develop their own in-house tools, toys and applications. Register here.

 

Agency Panelists Include:

Nathan Martin / CEO Deep Local
Matt Britton / Founder & CEO – Mr. Youth
Andrew Zolty / Founder & Creative Director – Breakfast
Tim Nolan / Creative Director – BBH Labs

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One Comment leave one →
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