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Industry / Miami Ad School

December 2, 2010

Every now and then in this industry you get a chance to open up and talk to the next generation. There are very few programs available to kids today that are looking for an honest and focused approach to enter into advertising. The Miami Ad School is one of those very few. I was very impressed with the amount of progress this new division had made in such little time. A great deal of respect goes out to Meherna O’Brien for getting things up and running.

Just before the Thanksgiving break David Schwarz of Hush Studios and I spoke to the class about the intricacies of answering a Request for Proposal (RFP). We tried to give the students a glance into the many forms these requests take, and how it is up to you to define yourselves withing your response. We all know there are many ways to skin a cat, and how you are perceived by a client or agency partner is formulated withing the first response. Our goal was to inform and educate the students on how we as a studio crafted our replies by leveraging our strong points and how they should do the same. The crew was an energetic and curious bunch and I hope we had some impact on how they will approach their futures in advertising and design.

I guess since it has been tweeted from the source, I can mention the fact that starting next semester I will be teaching at this awesome incubator of a school. The class I will be conducting is called “Pop Culture Engineering”. What the heck does that mean you say? Well it means a lot of things to a lot of different people. The main crux of the class will focus around how popular culture plays into the advertising industry.

I am excited that I can finally bring together many of the worlds I live in daily. Internet culture and trends crossed with underground street style, and remixed with music, and high fashion. Needless to say, I am looking forward to it.

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