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Work / Infiniti “Moments of Inspiration”

September 2, 2010

Hearst Media approached HUSH with a massive installation project for Infiniti’s event space at the Classic Car Show in Pebble Beach, California. The brief was to develop technology-focused interactive experiences in order to promote Infiniti’s command of new technology and future-thinking, and have the most talked-about experience of the entire show.

HUSH directed the project along with architecture firm Third Eye Studios and technology directors, FlightPhase. My role as Director of Interactive was a combination traditional creative direction, combined with selling our concepts though to the client as well as managing the relationship between design and the technological deployment.

The three applications spoke to three major brand pillars of Infiniti, and were developed in openFrameworks and leveraged a library of client supplied video along with design elements generated by Hush Studios. These highly interactive experiences successfully transformed visitors into active participants and  created a unique one to one relationship between brand and consumer.

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One Comment leave one →
  1. September 4, 2010 6:45 pm

    Nice work Tim. Looks like it was a fun project.

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