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Industry / Talk is cheap

August 15, 2010

Twitter, Tumblr, Facebook, Posterous, WordPress, Flickr, Youtube, Vimeo… I love them all… well some more than others, but the point I am trying to make here eventually, is that there just might be too many channels. Not every brand needs a multi-channel stream in order to engage their audience. What brands should focus on, is defining the correct channel or channels. At that point they are able to best set strategy.

Constantly talking isn’t necessarily communicating, in fact it can be quite detrimental. The trend seems to be that more is more, but I disagree. Flooding the digital landscape with “talk” is teetering on spamming. Nothing irks me more than seeing brands popping up in my streams and feeds, unless there of course is a well defined reason or strategy behind it. The saying that “If you do not have anything nice to say, then don’t say anything.” can easily be tweaked to read “If you do not have anything relevant to say, then don’t say anything.”

As social media continues to occupy every moment of our lives, we should, as professionals always remember the core philosophies, and remember the simple fact that at times “less is more”. Brands with useless twitter feeds, are the equivalent to simply making the logo bigger.

2 Comments leave one →
  1. August 23, 2010 6:48 pm

    I could not agree with this post more. SOO refreshing to to hear this kind of perspective. It makes me think that most of the professionals spouting their normal industry tutelage do so only to gain more clients and sell more services.

  2. October 9, 2010 12:13 am

    the constant interconnectedness between and amongst social networks is definitely TMI for so many people. connecting your facebook with your twitter with your tumblr with your blog with your ustream can be an effective tool…if you actually have something to say and aren’t bombarding people with useless information and stream of consciousness. unfortunately, 80% of people who know how to *work* the tools effectively don’t know how to *use* them. Instead, I am only annoyed by certain sites/brands making their way into every aspect of my social networks with useless updates.

    So I couldn’t agree more. Less is definitely more here. But since more and more and more people are joining twitter and the like, I doubt this message will take hold. People assume because they have access to more that they need to compensate with more.

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