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Industry / The Catalog Revisited

July 19, 2010

Barneys Co-Op, the kid sister sub-brand of Barney’s proper is launching a 3D catalog for denim fashions and is slotted for release in August. The Co-Op is geared toward a younger audience, that embraces quality, hip looks, and is not afraid to drop top dollar for fashion.

The publication will come complete with 3D glasses. Simon Doonan, Barney’s voice of Creative , says Barneys Co-Op chose to go 3D with the catalog because it resonates with the store’s audience: “The generation that shops at our Co-Op is having fun with 3D.”

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