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Work / @IICDHouse Goes Live!

March 2, 2010

After putting in nine long hard months of blood, sweat, tears, and many weeks of late nights, a project I worked on for 19 Entertainment (Simon Fuller’s thing) and with the fine folks at POKE New York finally went live today!  This project by far pushed the limits of what the web, streaming technologies, and entertainment can do. The house itself is stuffed with 1080p HD security cams, and there are RFID style locators tracking the every movement of the cast.

Three CDNs drive data delivery through a 150 MB pipe out of the house, and there’s also a wireless microwave backup system. The 56 H.264 cameras, which are located in plain sight all around the property (including, yes, the bathrooms) are recording at 500 kbps and 1 mbps to allow for differences in user connections. The entire filming process is strictly digital, flowing directly from the cameras to the estimated 13-15 servers in place to store up to 40 terabytes of footage.

There are tons of fixed mics, and lavalier microphones on all cast members. A  dynamic online architecture for the web experience creates an amazing and completely new storytelling platform. Kudos to my whole team and especially @servonyc for defending the front-lines day in and day out.

I have not been able to discuss this project for the longest of time… now I am ever so happy to finally see it launched into the world and available for all to explore. Tune in, follow on twitter @IICDHouse and watch the future of entertainment platforms at


Mashable has featured a peek behind the scenes here and here.

3 Comments leave one →
  1. March 4, 2010 3:28 pm

    Awesome! So happy to finally see it alive.

  2. March 16, 2010 6:27 pm

    Brilliant site! Love the transitions, look and feel.
    I can’t seem to find it on -should be there!

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