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Industry / That was my Idea!

November 10, 2009

idea_600A few months ago, while working for a small shop in Brooklyn we were pitching ideas for a Eco-Friendly brand named NAU. They wanted to penetrate the slick “urban” marketspace in a way that was natural to the brand. I concepted an Earth Friendly Pop-Up store, which was never officially pitched, to my knowledge, to the client.

Today while on twitter I ran across this link from Coolhunting. It always amazes me how things like this work. Either word got out, someone at the brand  saw the idea on the Challenge your World site, or someone else just thinks the exact same way about the exact same client,  even if it was a few months later. Ideas are media. Long live the Internet.

Update, I have been emailing back and forth with the designer/sculptor who executed this wonderful idea for NAU, and it seems that the answer is brilliant minds think alike. Kudos goes out to Site Works of Portland.

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3 Comments leave one →
  1. November 13, 2009 2:27 pm

    Same concept? yeah, that happens.
    Same concept AND same client?
    …not trying to be Mr. Detective here, nor Mr. Judgemental, just trying not to be Mr. LivesInTheRealWorld. 😦

  2. November 16, 2009 3:04 am

    Hey Andy, I spoke to the creator, and after a few emails back and forth they explained themselves, and showed previous work in the same vain. I am just glad the idea was executed, and that it was well done.

  3. November 16, 2009 3:56 pm

    You have a good attitude, man – it’s respectable. Glad things smoothed over!

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