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Industry / Brandjacking Monitor

March 16, 2009


Well before the Internet went mainstream, I was fascinated with the manipulation of brands and their logos. So it would make sense that I have been following the topic of “Brandalism” since the mid-nineties, long before ICANN, or any other organization monitored the web on behalf of brands on the three Ws.  Having recently been at the epicenter of the most recent Snickers/Snckrz buzz, I decided to look back at how the “Internet” and media reacted to this in the past. I love that the conversation these days can remain on the native platform considering that as recently as 2007,  the “Brandjacker” had a completely different modus operandi, and was viewed as nothing more then a cyber-squatter.

Sure,  the Internet is capable of malicious attacks on brands and celebrities but sometimes, when the stars align… there can be a moment of pure genius.  So, for it’s Moment of Zen, an act that would make Robin Hood proud. Hats off go to POKE!

Note: In the spirit of the content in this entry the image by Matt Cioffi  was re-used without permission

One Comment leave one →
  1. March 16, 2009 3:50 pm

    Awesome. You never cease to amaze me. Go POKE!

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