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Work / Herman Miller: Embody

December 15, 2008


Agency: Mono / Studio: Freedom + Partners – View Site

This site represents one half of the interactive marketing push for the latest creation from Herman Miller, the Embody Chair.

The experience was designed by Interweb legend, Vas Sloutchevsky, the site employs 3D models, HD Video, Papervision, and all of the latest technologies yet the design is completely classic.

I was contracted by Freedom + Partners on behalf of the advertising Agency, Mono to craft, write, storyboard, and ultimately shoot all the video content for the site. I worked with the copywriters and design directors at Mono directly during this project. Together we developed a diverse cast of characters that would help illustrate the diversity and benefits of the chair. We shot everything in 720p and got the job done over the course of three days, as we ended up working on a set full of collaboration, and improvisation.

As a long time fan of the Aeron chair, I jumped at the chance to work with such an iconic brand, not to mention Vas, the crew at Freedom + Partners, and the Midwest masterminds at Mono. Congratulations to the entire Mono and Freedom + Partners teams for a job well done.

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