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Work / GE What’s your lighting style?

November 12, 2008

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Agency: Keathley / Studio: Firstborn – View Site

Keathley Advertising and Firstborn teamed up to produce the perfect balance of education and entertainment by creating a micro-site to promote General Electric’s lighting department.  “What’s Your Lighting Style” is an interactive experience designed to teach both interior decorators and everyday consumers alike about the relevance of how lighting affects interior design.  The site provides detailed product information, energy saving facts, design tips and tons of interactivity for the user to create his or her own personal lighting style.

During this project I worked with the creative team working in Live Action content to the interactive experience. I worked with the Agency to develop a script for site’s host which included a quiz, and a series of snappy comments and random reactions. It was a two-day HD shoot, and when all was said and done, the footage was married to a lush set of 3D environments.

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