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Work / The FedEx Nine

October 5, 2008

Ever want to crank a chip shot through an office window in the middle of the night? I did, so when working with BBDO in New York I concepted a nine hole journey across the Internet where you could do exactly that!

The idea came to fruition as The FedEx Nine . As the lead creative at Firstborn on this project I developed a series of fake websites and traditional online ad buys that would allow visitors to play nine holes of golf all along the internet. The leaderboard lived on a Fed Ex microsite and ultimately drove traffic to the PGA event site.

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