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Work / Driver TV: Interactive Showroom

June 27, 2008


Agency: @Radical / Digital Studio: Night Agency – View here

While working as the Interactive Creative Director at Night Agency we were approached by @Radical Media to bring there new brand DriverTV to life on the web. I worked with the brand designers from @Radical and created an easy to use set of site tools featuring a Drop & Drag “My Showroom” that gives consumers a quick-and-dirty way to compare specs on two or three models, and you can browse by category, brand or budget.

This was a full flash experience, and featured true HD video available for online viewing or download to iPod or mobile device.  The site was well-awarded, and later that year was voted into Time Magazine’s Top 50 websites of 2007

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