Skip to content

Work / Porsche: Rewards of Winning

May 23, 2008


Agency: Cramer Krasslet / Studio: Firstborn – View Site

To appreciate the new Porsche Cayenne, you start in the winner’s circle.  Carmichael Lynch asked Firstborn to create a micro-site and extensive online banner campaign to promote the The Rewards of Winning, a Porsche-branded DVD and book.

Here Porsche celebrates its racing heritage in an online experience that is as suave as the luxury brand’s cars. Site visitors can view and order the film, check out the new Cayenne’s features and explore a timeline that traces the brand’s racing success throughout several decades.

During this project I operated as Creative Director refining the design of the interface and helped manage the art director working beneath me to develop user interaction and design elements of the site. I also got my hands dirty in some flash work building interactive elements of the 360 & audio tours. This site has won a Webby in the Automotive category.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: