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Work / Equinox Fitness: Pitch Creative

May 22, 2008


Client: Equinox Fitness / Studio: Firstborn – View here

This was a design direction I came up with for Equinox Fitness while working as Studio Director at Firstborn. The design was for the digital wing of the  fitness center’s “Happily Ever..” campaign.

The concept involved selecting your perfect “After” image from a randomly generated pool of aspirational images, and based on an algorithm, there would be a customized workout regiment generated. The user could print out the workout or have it sent to the gym’s database so their personal trainer could anticipate their client’s goals.

The designs mentioned in this post were 0riginally created in the Spring of 2007.

One Comment leave one →
  1. January 10, 2009 7:49 am

    i love this design. its very slick.
    – i love what crests represent, heritage, history, a noted past. good work. =]

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