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Work / Microsoft Office (for mac)

March 11, 2008

Agency: McCann SF / Studio: Firstborn – View Site | Media

The Website

Once again Firstborn teamed up with McCann San Francisco to create a new website and online media campaign for Microsoft Office for Mac. McCann had the brilliant idea to use workplace idioms throughout the campaign, so together, we brainstormed ways to transform this concept into a digital experience.

Online Media

Banners? For real? I am stoke don some banners? Yes… I could not be more proud of the online advertising campaign we created for the launch of the Office for Mac experience at Firstborn.

Banner ads have become somewhat of a lost art and it is a shame to see great concepts go to waste as soon as they reach the “banner phase” of a project.

So we tackled this challenge and set out to create a banner campaign that is portfolio worthy. Using the core concepts present in the website, as a Creative Director, I helped develop animated sequences, combineded with original sound design to create perhaps my favorite ad units to date.

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