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Work / Crocs Battle: Pitch Creative

March 12, 2007

You win some you lose some. For every successful campaign launched onto the Internet there are hundreds of thousands that never make it out of the many studios, shops, and agencies around the world.

As you may have already guessed, this one foe Crocs Footwear was one such pitch. While at Firstborn I designed some pitch creative to try to sell in the idea of a bracket-system user generated contest where people would either enter in as lover or haters of Crocs, as there are some very opinionated people out there surrounding this brand.

Competitors would either pledge their love or hate and complete some video based challenges as well as enter data into a poll.

Feel free to peek at the pitch creative here.

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